RED Foundation Data Ethics Playbook


As the real estate industry’s digital transformation continues at pace, the utilisation of the data generated from users of the industry’s key output - the buildings along with the space and public realm that surround them - is coming into strong focus. This focus is driven via new business initiatives such as the growing social and governance impact created by ESG+R (Environmental, Social, Governance and Resilience reporting as well as the greater scrutiny and attention we all have on how our data is being used. The rate of change of digital transformation, and the impact of poor data use that this process generates, is one of the biggest risks companies in this real estate sector should be considering. This playbook brings together a cross-section of views from regulatory, academia, and real estate data practices to help guide the industry with a set of approaches that can be taken to drive data ethics adoption. It is not meant as a prescriptive approach to implementing data ethics within a business but rather a set of guidelines that should be tailored to ensure real estate companies can apply data ethics in the most effective way for their requirements as they embark on their data ethics journeys.

RED Foundation

The Data Ethics Playbook was created as part of the RED Foundation Data Ethics steering group.